To offer an e-paper option of a print product is an important part of any publishers’ strategy. The Ravensburg-based media company Schwäbisch Media is using CX e-paper, a product by ppi Media, to realise this. All the digital editions of the Südfinder are published and provided to the customer with CX e-paper. The weekly has a circulation of around 500000 and ten regional editions, making it one of the largest advertisers in Germany. Schwäbisch Media plans to offer its readers more products via CX epaper in the future.
Thomas Hoppe, deputy head of IT of the MSG Media Service at Schwäbisch Media, says: “We examined the available products very closely and eventually opted for CX e-paper because the solution best meets our requirements.”
CX e-paper can be used as a cloud-based solution as well as on-premises software, while integration with your own website is also possible. CX e-paper also offers the option to carry out individual tracking for the contents of the e-paper with the independent web analysis tool Piwik. This way, a publisher can analyse which articles are particularly popular with readers, while the tracking data is always saved on your own server.
In addition to that, ppi Media’s affordable e-paper solution offers a high level of automation. Print PDFs are converted quickly and easily into e-paper format and links are created automatically. The realistic effect of flipping the pages when reading the e-paper makes using a CX e-paper publication particularly appealing to the end user.
Alongside CX epaper, Schwäbisch Media also uses the editorial system Content-X by ppi Media and Digital Collections to produce one of their weeklies.