Landa has announced its final 2017 beta customer line-up. First shipment of the Landa S10 Nanographic Printing Press will take place in July this year to Graphica Bezalel, the award-winning Israel-based folding carton, packaging and label convertor.
In November 2017, Landa will ship North America’s first Landa S10 Nanographic Printing Press to a US-based leader of point-of-purchase solutions. In December 2017, Edelmann, the German-headquartered world leader of high-quality and innovative board and paper packaging solutions, will become the first European beta customer for the Landa S10 Nanographic Printing Press.
As a traditional offset print house, Graphica Bezalel has selected the Landa S10 Nanographic Printing Press as its first digital solution, affording it the unique competitive advantage of high-speed, high-quality digitally printed folding carton production. Says Eyal Harpak, director of Graphica Bezalel, “Nanography is the first technology to tempt us into the world of digital print. Until we saw what the Landa S10 could produce, we couldn’t believe that any digital press could match offset print quality at the high-speeds required to open-up the medium-run folding carton market. We were astonished with what Benny Landa and the team have achieved.
“Working with leading companies like Calvin Klein, Carlsberg, Nestlé, Coca-Cola, SodaStream and others, we know that brands are always looking for new ways to increase on-shelf appeal and sales. With the incredible colour palette provided by the Nanographic printing process – colours that really stand out – customers will be excited with what the Landa S10 has to offer. Through increased production flexibility, the Landa S10 provides a unique ability to both reduce inventory costs through shorter runs, respond quicker to customer needs, as well as increase the ability to version with customised packaging and special promotions,” explains Harpak.
Landa and Graphica Bezalel will hold a worldwide customer event during the week of September 12 to demonstrate the Landa S10 in a customer production environment.