Color-Logic, developer of the Process Metallic Color System, is one of the 44 winners of the Must See ‘Em Award. The award recognises the security features licensed Color-Logic printers can offer their brand clients, in addition to the striking printed metallics produced on digital presses.
Says Mark Geeves, Color-Logic director of Sales and Marketing: “Color-Logic Security-FX for digital presses is economical and enables virtually any brand to bring products to market faster while making them difficult to counterfeit. The Color-Logic Security-FX technology is executed at the design stage, which means it integrates well with the quick turnaround available when digital presses are used.”
Adds Richard Ainge, Color-Logic chief technical officer: The Color-Logic security process incorporates dynamic special metallic effects that vary as the printed piece is moved. In addition, using the Color-Logic software, subtle watermarks can be embedded within metallic areas of a package design. These watermarks might, for example, be used to produce a subliminal logo branding effect in the label or package background. More advanced designers may use the Color-Logic software to create extremely complex security features such as colored and gradated metallic guilloches, or invisible ink separations generated from photographic images. Regardless of which available techniques are used, the Color-Logic system can add shine and security to product packaging that is limited only by the designer’s creativity.”
Color-Logic develops colour communication systems and software tool sets for a variety of special effect printing applications. The company provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Their decorative effects utilise the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.